Media

Investment

Jun 5, 2025

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14 min read

Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN

Why traditional sports media is losing control as athletes build owned audiences and AI tools level the competitive intelligence playing field

Mark Shannon

Product Spotlight

🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

May 22, 2025

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17 min read

🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

Inside the Economics of Youth Engagement: How NBA, F1, and Premier League Capture Lifetime Fan Value While MLB Struggles

Mark Shannon

WNBA

Apr 10, 2025

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14 min read

💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

New Revenue Models & Performance Analytics Reshaping Sports in 2025

Mark Shannon

Media

🌍US Sports Going Global: NFL, NBA & MLB plans.

Feb 6, 2025

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7 min read

🌍US Sports Going Global: NFL, NBA & MLB plans.

Super Bowl LIX headlines, US sports' global expansion plans, and why Pittsburgh might be heading to Dublin. Plus: NBA's European dream.

Mark Shannon

Broadcast

💸The Billion-Euro Club Has Its First Member

Jan 30, 2025

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10 min read

💸The Billion-Euro Club Has Its First Member

From Netflix's NFL success to Real Madrid's €1B milestone, plus why OpenAI's new 'Operator' might have sports teams worried about the future of ticketing...

Mark Shannon

Broadcast

🥊The Rise and Influence of Challenger Sports

Jan 23, 2025

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12 min read

🥊The Rise and Influence of Challenger Sports

Challenger sports leagues are redefining the game—how will traditional sports adapt?

Mark Shannon

Media

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

Dec 30, 2024

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8 min read

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

How individual athletes are reshaping sports marketing: analyzing the commercial impact of athlete-led content, from Messi's MLS influence to Min Woo Lee's innovative brand partnerships.

Mark Shannon