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Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN
Jun 05, 2025

Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN

Why traditional sports media is losing control as athletes build owned audiences and AI tools level the competitive intelligence playing field

Mark Shannon
Mark Shannon
WNBAWNBA
+4+4
💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking
Apr 10, 2025

💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

New Revenue Models & Performance Analytics Reshaping Sports in 2025

Mark Shannon
Mark Shannon
PredictionsPredictions
+4+4
🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.
Feb 27, 2025

🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.

In-depth examination of SVOD strategies, sports innovation labs, and data monetisation opportunities for forward-thinking sports organisations.

Mark Shannon
James Marshall
Mark Shannon, +1
PredictionsPredictions
+2+2
🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond
Feb 13, 2025

🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond

Inside sports tech stack: how Replit is empowering creators, how Meta x Oakley are developing new content tools, and why AI requires storytelling.

Mark Shannon
Mark Shannon
MediaMedia
+3+3
🌍US Sports Going Global: NFL, NBA & MLB plans.
Feb 06, 2025

🌍US Sports Going Global: NFL, NBA & MLB plans.

Super Bowl LIX headlines, US sports' global expansion plans, and why Pittsburgh might be heading to Dublin. Plus: NBA's European dream.

Mark Shannon
Mark Shannon
BroadcastBroadcast
+2+2
💸The Billion-Euro Club Has Its First Member
Jan 30, 2025

💸The Billion-Euro Club Has Its First Member

From Netflix's NFL success to Real Madrid's €1B milestone, plus why OpenAI's new 'Operator' might have sports teams worried about the future of ticketing...

Mark Shannon
Mark Shannon
BroadcastBroadcast
+2+2
🥊The Rise and Influence of Challenger Sports
Jan 23, 2025

🥊The Rise and Influence of Challenger Sports

Challenger sports leagues are redefining the game—how will traditional sports adapt?

Mark Shannon
Mark Shannon
PredictionsPredictions
+2+2
🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025
Jan 16, 2025

🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025

When technology meets tradition: decoding the real shifts in sports business this year.

Mark Shannon
Mark Shannon
SportsSports
+1+1
🍎Apple’s Game Plan: Can Apple Sports Score Market Share?
Jan 03, 2025

🍎Apple’s Game Plan: Can Apple Sports Score Market Share?

Apple’s entry into the sports aggregator market with Apple Sports might just be the key to unlocking the largest first-party database of sports fans. Yet, it faces several challenges it must navigate successfully first.

Mark Shannon
Mark Shannon
MediaMedia
+3+3
🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.
Dec 30, 2024

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

How individual athletes are reshaping sports marketing: analyzing the commercial impact of athlete-led content, from Messi's MLS influence to Min Woo Lee's innovative brand partnerships.

Mark Shannon
Mark Shannon
BroadcastBroadcast
+2+2
📺Netflix’s NFL Christmas Success: The Business Impact
Dec 30, 2024

📺Netflix’s NFL Christmas Success: The Business Impact

The Christmas Broadcast that Could Rewrite Netflix's Live Sport Playbook.

Mark Shannon
Mark Shannon
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