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Oliver Buchannon
Mark Shannon

Founder of The Sports Stack

Fanatics' $1 Billion Credit Card Bet: Can Sports Loyalty Match Airline Economics?

Jan 25, 2026

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18 min read

Fanatics' $1 Billion Credit Card Bet: Can Sports Loyalty Match Airline Economics?

Mark Shannon
Mark Shannon
What happens to sports content when short-form content is all AI generated ‘slop’?

Oct 29, 2025

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13 min read

What happens to sports content when short-form content is all AI generated ‘slop’?

Mark Shannon
Mark Shannon
Jump's $23M Series A: Why Sports' Ticketing Monopoly Is Finally Under Attack

Aug 29, 2025

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13 min read

Jump's $23M Series A: Why Sports' Ticketing Monopoly Is Finally Under Attack

Mark Shannon
Mark Shannon
Sports Business Innovation: How Anti-Monetisation Strategy Creates Premium Sponsorship Deals

Aug 1, 2025

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14 min read

Sports Business Innovation: How Anti-Monetisation Strategy Creates Premium Sponsorship Deals

Plus: TikTok's 6.4M Viewer 'Messi Cam' Success, PGA Tour's Rapid Rounds Innovation, and Golf's Spider Cam Debut at The Open Championship

Mark Shannon
Mark Shannon
AI Browser Technology Review: How Perplexity Comet Is Changing Sports Commerce and Fan Behaviour

Jul 17, 2025

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14 min read

AI Browser Technology Review: How Perplexity Comet Is Changing Sports Commerce and Fan Behaviour

Mark Shannon
Mark Shannon
Sports Tech Businesses Transforming Fan Experience: From Grassroots to Professional

Jun 19, 2025

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14 min read

Sports Tech Businesses Transforming Fan Experience: From Grassroots to Professional

Mark Shannon
Mark Shannon
Sports Technology Jobs USA: Your Complete Career Guide for 2025

Jun 7, 2025

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12 min read

Sports Technology Jobs USA: Your Complete Career Guide for 2025

Complete salary guide, in-demand roles, and proven strategies to land high-paying positions at leading sports technology companies in 2025

Mark Shannon
Mark Shannon

Investment

+3

Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN

Jun 5, 2025

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14 min read

Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN

Why traditional sports media is losing control as athletes build owned audiences and AI tools level the competitive intelligence playing field

Mark Shannon
Mark Shannon

Product Spotlight

+5

🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

May 22, 2025

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17 min read

🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

Inside the Economics of Youth Engagement: How NBA, F1, and Premier League Capture Lifetime Fan Value While MLB Struggles

Mark Shannon
Mark Shannon
The Million Dollar Ticket Stubs: How AR is Resurrecting Sports Memorabilia.

May 16, 2025

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5 min read

The Million Dollar Ticket Stubs: How AR is Resurrecting Sports Memorabilia.

How Digital Disruption Created a New Market for Interactive Sports Memories

Mark Shannon
Mark Shannon
Capital, Code & Circularity: How Technology is Reshaping Sports Business

May 8, 2025

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13 min read

Capital, Code & Circularity: How Technology is Reshaping Sports Business

Mark Shannon
Mark Shannon
👀New Viewpoints in Sports: From Player POV Technology to Youth Sports Innovation.

Apr 24, 2025

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14 min read

👀New Viewpoints in Sports: From Player POV Technology to Youth Sports Innovation.

Mark Shannon
Mark Shannon

WNBA

+4

💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

Apr 10, 2025

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14 min read

💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

New Revenue Models & Performance Analytics Reshaping Sports in 2025

Mark Shannon
Mark Shannon
MIT Sloan Takeaways, AI Voice for Fan Engagement, and Creating Sports Analytics Platforms Without Coding.

Mar 27, 2025

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12 min read

MIT Sloan Takeaways, AI Voice for Fan Engagement, and Creating Sports Analytics Platforms Without Coding.

Mark Shannon
Mark Shannon
Format's Social Media Revolution, NBA's Electronic Court Training & Tariff Impacts on Global Sports.

Mar 13, 2025

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11 min read

Format's Social Media Revolution, NBA's Electronic Court Training & Tariff Impacts on Global Sports.

Exploring how AI-powered design tools, smart court technology, and economic policies are reshaping the future of sports.

Mark Shannon
Mark Shannon
👀 Beyond Human Eyes: Transforming NFL & Premier League Decision Making with Natural Language and AI.

Mar 6, 2025

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11 min read

👀 Beyond Human Eyes: Transforming NFL & Premier League Decision Making with Natural Language and AI.

Real-Time Analytics, Natural Language and AI: How the NFL, Premier League, and MLB are Embracing the Future of Sports Technology.

Mark Shannon
Mark Shannon

Predictions

+4

🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.

Feb 27, 2025

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14 min read

🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.

In-depth examination of SVOD strategies, sports innovation labs, and data monetisation opportunities for forward-thinking sports organisations.

Mark Shannon
James Marshall
Mark Shannon, +1
🏀 Courtside Computing: NBA's Tech Revolution & YouTube's Sports Disruption.

Feb 20, 2025

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12 min read

🏀 Courtside Computing: NBA's Tech Revolution & YouTube's Sports Disruption.

How Technology and New Media are Transforming Sports: From The NBA's Innovation to YouTube's TV Revolution.

Mark Shannon
Mark Shannon

Predictions

+2

🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond

Feb 13, 2025

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9 min read

🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond

Inside sports tech stack: how Replit is empowering creators, how Meta x Oakley are developing new content tools, and why AI requires storytelling.

Mark Shannon
Mark Shannon

Media

+3

🌍US Sports Going Global: NFL, NBA & MLB plans.

Feb 6, 2025

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7 min read

🌍US Sports Going Global: NFL, NBA & MLB plans.

Super Bowl LIX headlines, US sports' global expansion plans, and why Pittsburgh might be heading to Dublin. Plus: NBA's European dream.

Mark Shannon
Mark Shannon

Broadcast

+2

💸The Billion-Euro Club Has Its First Member

Jan 30, 2025

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10 min read

💸The Billion-Euro Club Has Its First Member

From Netflix's NFL success to Real Madrid's €1B milestone, plus why OpenAI's new 'Operator' might have sports teams worried about the future of ticketing...

Mark Shannon
Mark Shannon

Broadcast

+2

🥊The Rise and Influence of Challenger Sports

Jan 23, 2025

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12 min read

🥊The Rise and Influence of Challenger Sports

Challenger sports leagues are redefining the game—how will traditional sports adapt?

Mark Shannon
Mark Shannon

Predictions

+2

🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025

Jan 16, 2025

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10 min read

🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025

When technology meets tradition: decoding the real shifts in sports business this year.

Mark Shannon
Mark Shannon

Sports

+1

🍎Apple’s Game Plan: Can Apple Sports Score Market Share?

Jan 3, 2025

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8 min read

🍎Apple’s Game Plan: Can Apple Sports Score Market Share?

Apple’s entry into the sports aggregator market with Apple Sports might just be the key to unlocking the largest first-party database of sports fans. Yet, it faces several challenges it must navigate successfully first.

Mark Shannon
Mark Shannon

Media

+3

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

Dec 30, 2024

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8 min read

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

How individual athletes are reshaping sports marketing: analyzing the commercial impact of athlete-led content, from Messi's MLS influence to Min Woo Lee's innovative brand partnerships.

Mark Shannon
Mark Shannon
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Oliver Buchannon
Mark Shannon

Founder of The Sports Stack

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